Brand portfolio

Story‑Driven, Real‑Life Campaigns

I create authentic, original, story‑driven content rooted in real life: marathon training, wellness routines, parenting, NJ/NYC living, and everyday movement. Every campaign I take on is tested, lived‑in, and integrated naturally into the world my audience trusts.

My community includes runners, athletes, working parents, wellness‑minded professionals, and people who value honest insights and practical inspiration. Brands partner with me because my content blends storytelling with utility — and because I show products in the environments where they’re actually used.

Featured Campaigns

Nuuly’s Cluub Nuuly

• Category: Fashion, lifestyle
• Deliverables: Reel, Stories, styling content
• What I created: Content throughout a multi-year multi-post partnership focused on high‑energy reels featuring multiple outfits styled for movement, errands, and mom‑life comfort. Messaging centered on accessibility, fit, and seasonal value.
• Why it worked: My audience responds strongly to approachable, realistic styling — especially pieces that work for busy parents and active lifestyles. (With the occasional aspirational piece mixed in.)

Nutre Meal Delivery

• Category: Food, wellness, family
• Deliverables: Reel, Stories, product testing
• What I created: A wellness‑aligned campaign highlighting how Nutre simplifies nutrition for busy parents and runners. Integrated into marathon training content with a focus on fueling, convenience, and variety.
• Why it worked: Food convenience is a major pain point for my audience. Nutre offered a solution that fit naturally into my lifestyle and content pillars.

Wigwam Socks

• Category: Running gear, performance apparel
• Deliverables: Reels, Stories, product testing, blog integration
• What I created: A partnership showcasing Wigwam socks across daily wear, treadmill sessions, long runs, and trail miles. Content focused on durability, comfort, and real‑world performance during marathon training.
• Why it worked: My audience trusts gear recommendations that come from real testing, not staged content. Wigwam aligned perfectly with my running pillar and everyday lifestyle.

America 250

• Category: Cultural storytelling, lifestyle
• Deliverables: Reel, Stories
• What I created: A reflective, narrative‑driven reel connecting personal story to broader cultural themes. Visuals balanced family life with historical significance.
• Why it worked: My audience values meaningful, purpose‑driven content. This campaign allowed me to blend storytelling, family, and cultural relevance.
  

Liberty Science Center

• Category: Family, local lifestyle
• Deliverables: Reel, Stories, family content
• What I created: A dynamic reel showcasing hands‑on learning, kid‑friendly exhibits, and local adventure. Integrated into my NJ/NYC lifestyle pillar.
• Why it worked: My audience includes many parents seeking local activities. This multi-year family-focused collaboration aligned perfectly with my family content and regional focus.

Brands I’ve worked with

Below is a selection of brands and organizations I’ve partnered with across running, wellness, lifestyle, family, and cultural storytelling.

What makes my campaigns effective

Authenticity
Every partnership is rooted in real use, real testing, and real life — whether it’s running gear, food services, family experiences, or wellness products.

Storytelling
I create content that feels lived‑in, relatable, and emotionally resonant. My audience connects with narrative, not just visuals.

Audience Alignment
My community includes runners, athletes, working parents, wellness‑minded professionals, and people who value honest insights.

Professionalism
With 18+ years of digital storytelling and an SVP‑level communications background, I bring strategy, clarity, and polish to every collaboration.

Platform-Specific Execution
Reels, carousels, blog posts, and Stories are crafted intentionally for how audiences consume content on each platform.